Link management involves increasing the number and quality of external links pointing to your website. Having a proper link strategy can have considerable impact on your ability to achieve and maintain prominent positioning for the keywords you covet. This includes targeting directories, blogs, social networking sites, etc. based on relevancy and traffic (i.e. Google Page Rank of 3 or higher) in order to increase traffic and boost rankings.

To fully optimize all the benefits of Internet marketing, it's important to look at ideas and strategies that “think outside the box” and create new channels for inbound traffic that embrace the “Web 2.0” ideology sweeping the Internet. These strategic recommendations may or may not be implemented. The bottom line is that this component is offered because it’s imperative to create a personalized experience to meet the needs of search technologies, social media and user-generated content that puts the end user in the driver’s seat.

Unfortunately, initial results in organic search are not always instantaneous and generally take between 3 and 12 months of aggressive keyword optimization to obtain desirable search engine listings. That’s why paid search is a viable, interim solution. Advertising as a sponsored placement enables a continuous flow of traffic to your site and allows for faster learning in terms of what messaging, keywords and ads work. Plus, the combination of paid and high ranking natural listings will increase the percentage of clicks captured and reduce the percentage of traffic lost to competition.