Online Marketing
Technopologist
Connecting marketing, technology and social networking
Social Media Optimization
Social Media Optimization (SMO) is a set of methods for generating publicity through social media, online communities and community websites. The concept behind SMO is simple: optimize a site so that it is highly visible and more frequently included in relevant posts on blogs, podcasts and social networking sites (i.e. Facebook, Twitter). SMO is considered an integral part of a SEO strategy.
Blogging has undergone many changes and has evolved into a very powerful word of mouth tool. After a slow start, blogging has rapidly grown into a market with over 112 million blogs, according to Technorati. Despite its great popularity, most companies are not maximizing their return from blogs due to the lack of a well thought out blog optimization campaign. Blogs can be an effective and powerful marketing tool for brand awareness as well as interacting and communicating with a customer base.
Video Optimization is a rapidly growing search engine marketing (SEM) strategy. In the last few years the numbers of online viewers has increased dramatically, making popular names like YouTube great success stories. Video Optimization is an excellent medium for building brand awareness. It is also used for establishing external links (which boost SEO rankings) and driving incremental, FREE traffic.
Follow Me on
